Protestors today stepped up the campaign to boycott Israeli settlement goods.
Campaigners targeted Ahava as part of the wider movement against those who profit from the colonisation of Palestinian land.
Fortnightly protests began on 13 March, with activists gathering at the Ahava store in Monmouth Street in Covent Garden, London.
Protestors demand that goods from stolen land should not be sold in UK shops.
Ahava products are produced in the illegal settlement of Mitzpe Shalem in the occupied West Bank.
Sarah Colborne of Palestine Solidarity Campaign told Counterfire:
"We are campaigning because there must be no profits from stolen goods. We are sending a message to the Israeli government that millions of people around the world know about that their crimes - and are not prepared to economically support them".
Hesham Zakai was one of several King's College students at the protest. He explained: "Students played an important role in the solidarity movement that helped end apartheid in South Africa.
What's worrying Israel the most is what Israeli intelligence services call the "delegitimation" network. That means people like us protesting today."
Alex Snowdon is a Counterfire activist in Newcastle. He is active in the Palestine Solidarity Campaign, Stop the War Coalition and the National Education Union. He is the author of A Short Guide to Israeli Apartheid (2022).
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